Below the list is a curated list to get you reading these in the right order.
Maximise the mix
You might be able to read all the book above eventually, but here are 10 to give you a well-rounded start. Some of these are short books written as lead magnets for companies. You might call them white-papers
1. Gap Selling - Keenan --> This is a MUST 2. The Challenger Sale - Matthew Dixon, Brent Adams 3. Always be Qualifying: MEDDIC - Darius Lahoutifard 4. That Will Never Work - Marc Randolph 5. Outbound Sales. No Fluff - Rex Biberston, Ryan Reisert 6. Never Split the Difference - Chriss Voss 7. Measure What Matters - John Doerr 8. You Can't Teach a kid to Ride a Bike at a Seminar - David Sandler 9. The Ultimate Sales Machine - Chet Holmes 10. The New Strategic Selling - Robert B. Miller, Stephen Heiman 11. Never Be Closing - Tim Hurson, Tim Dunne 12. Combo Prospecting - Tony J. Hughes 13. Atomic Habits - James Clear 14. Hacking Sales - Max Altschuler 15. The Magic of Thinking Big - David J. Schwartz 16. The Infinite Game - Simon Sinek
‣
General Business
The Tipping Point
The Startup Way
Beyond the Core
What They Don't Teach You at Harvard Business School
Mark H. McCormack
General Business
Made to Stick
Work Smarts
Outside In
Selling the Invisible
Moneyball
Zero to One
The Goal
Pour Your Heart Into It
The One Minute Manager Meets the Monkey
Crush It!
The Leadership Challenge
James M. Kouzes and Barry Z. Posner
General Business
Purple Cow, New Edition
Leading Change
How to Win at the Sport of Business
Good to Great
Influence: Science and Practice
Built to Last
Flawless Consulting
Trump
B4B
David and Goliath
Thinking Fast and Slow
Daniel Kahneman
General Business
Range: Why Generalists Triumph in a Specialised World
David Epstein
General Business
Reinventing the Wheel
Creating Competitive Advantage
Jaynie L. Smith and William G. Flanagan
General Business
Blink
Leadership and Self-Deception
Giftology
The Effective Executive
The Speed of Trust
Getting Everything You Can Out of All You've Got
Managing from the Heart
Bracey, Rosenblum, Sanford and Trueblood
General Business
Zilch
Management
The Infinite Game
‣
Sales
Everyone's in Sales
The Sales Bible
Winning Through Intimidation
Beyond Selling Value
Predictable Revenue
Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline
Jeremy Donovan and Marylou Tyler
Sales
How To Win Friends & Influence People
Hacking Sales
SNAP Selling
Stop Talking. Start Selling
Power Questions
Power Base Selling
Make Winning a Habit
The One Minute Sales Person
Stop Telling, Start Selling
SPIN Selling
The New Strategic Selling
Pitch Anything
Mastering the Complex Sale
Selling To Vito
How to Sell Anything to Anybody
Unlocking Yes
The 5 Great Rules of Selling
The Conversion Code
The Go-Giver
Beyond the Sales Process
The Sales Development Playbook
Sales Development
Cory Bray
Sales
The Challenger Sale
Eat Their Lunch
Anthony Lannarino
Sales
Just F*ing Demo!
Rob Falcone
Sales
People Buy You
You Can't Teach a kid to Ride a Bike at a Seminar
Consultative Selling
The Only Sales Guide You’ll Ever Need
Strategic Selling
Robert B. Miller and Stephen E. Heiman
Sales
Never Split the Difference
The Ultimate Sales Machine
Little Gold Book of YES! Attitude
Never Be Closing
Solution Selling
Whiteboard Selling
Measure What Matters
Making Major Sales
Little Red Book of Selling
You Can Negotiate Anything
Three Steps to Yes
The Sales Acceleration Formula
That Will Never Work
Selling Above and Below the Line
Cracking the Sales Management Code
Jason Jordan and Michelle Vazzana
Sales
Let's Get Real or Let's Not Play
You Can’t Teach a Kid to Ride a Bike at a Seminar
Major Account Sales Strategy
Closing Techniques (That Really Work!)
Sell or Be Sold
CustomerCentric Selling
Michael T. Bosworth and John R. Holland
Sales
The Trusted Advisor
David H. Maister and Charles H. Green
Sales
The Lost Art of Closing
More Sales, Less Time
Perpetual Hunger
The No.1 Best Seller
Advanced Selling Strategies
Atomic Habits
The Opening Playbook
Never Split the Difference
Sales Management. Simplified.
The Optimal Negotiator
Selling to Big Companies
Hope Is Not a Strategy
Outbound Sales. No Fluff
How to Master the Art of Selling
Insight Selling
Secrets of Question Based Selling
Combo Prospecting
The Greatest Salesman in the World
Velocity Selling
Always be Qualifying: MEDDIC
How I Raised Myself from Failure to Success in Selling
Gap Selling
Sales EQ
Fanatical Prospecting
Never Cold Call Again
‣
Self-Improvement
The Happiness Project
Die Empty
Becoming a Leader of Character
The Little Things
The War of Art
How Full is Your Bucket
The 7 Habits of Highly Effective People
The Compound Effect
Flawless Execution
The Artist's Way
Its Not Over Until You Win
Principles
Love Is the Killer App
Think and Grow Rich
Never Eat Alone
Rich Dad Poor Dad
The Way of the Dog
Boundaries
The Subtle Art of Not Giving a F*ck
Driven to Distraction
Edward M. Hallowell and John J. Ratey
Self-Improvement
Your Brain at Work
Start with Why
Not Taught
Change or Die
The Art of Possibility
Rosamund Stone Zander and Benjamin Zander
Self-Improvement
Self-Improvement
Improv Wisdom
The 10X Rule
Talk Like TED
The Seasons Of Life
The Power of Positive Thinking
Mindset
The Unexpected Tour Guide
Extreme Ownership
The Obstacle Is the Way
Happiness
Awaken The Giant Within
The 4-Hour Workweek
See You at the Top
Essentialism
The Magic of Thinking Big
Think Better
‣
Noteworthy Mentions
Outliers
Malcolm Gladwell
Noteworthy Mentions
The Art of War
Sun Tzu
Noteworthy Mentions
The Changing World Order
Ray Dalio
Noteworthy Mentions
